Former Executive Creative Director China's Lunar Exploration Program, Shanghai
“I have this mental sickness called creativity.” Baris Gencel Obsessively Curious Creative and Brand Consultant from Cyprus. He has been living in Asia for over 20 years and is currently based in Shanghai. Baris is a rare hybrid creative talent who keeps reinventing himself as a result of working seamlessly within the different areas ranging from Art, Video Content, New Media, Social, Digital, Experiential. He also judged a wide range of categories for The Drum Experiential Advertising Awards, ADFEST Digital / Mobile / Lotus Campaign Effectiveness / Lotus Branded Entertainment Content, and International Film Festival. He has been working within a wide range of industries and brands ranging from Ferrari, Porsche, Lexus, BMW, Pepsi, Coca Cola, Sprite, Nestle, Secoo, Tommy Hilfiger, Body Shop, Huawei, Burger King, Tencent and Fosun International. Baris has been giving keynote talks, doing consultancies and writing articles. This time, he will give a talk “Visual Communication in the Digital Age” in Future of Digital World.
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